Which Gmail Tab?

What is Which Gmail Tab? Email Deliverability Tool?

Which Gmail Tab is an effective email deliverability tool. Subscribers typically do not expect to find emails in the Primary tab and it is advised to have emails delivered to the tab where subscribers expect them. Emails in the Primary tab may receive negative attention such as opt-outs and spam complaints. The tool mentioned in the passage allows users to send a copy of their email to a specific address to determine which tab it will appear under.

Features:

• Which Gmail tab will your email appear under?
• Send a copy of your email and we'll show you where your users will read it.
• Your email was delivered into Primary, Social, Promotions, Updates, and Forums.
• Take your email testing to the next level - preview your email with Litmus.
• Learn more about Gmail tabs and their impact on your campaigns on our blog.

Pros:

• Helps determine which Gmail tab your email will appear under
• Provides insights on where subscribers expect to find your emails
• Helps avoid negative attention and increases deliverability to desired tabs

Cons:

• Difficult to determine which Gmail tab your email will appear under.
• Emails appearing in the Primary tab may receive negative attention in the form of opt-outs and spam complaints.
• Limited control over where your emails are delivered, as they may not be in the tab where subscribers expect to find them.