2021 State of Email Engagement
How are readers actually engaging with your emails? Find the analysis of nearly 8 billion opens to give you insights for success and the benchmarks to measure against.
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Litmus
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The 2021 State of Email Engagement ebook provides insights into how readers are engaging with emails. The ebook analyzes nearly 8 billion opens from the beginning of the year through August 31st to give readers a better understanding of subscriber behavior, including when subscribers read emails, where they engage with emails, and how they interact with emails. It also provides early insights into trends such as Dark Mode. With this information, email marketers can enhance their strategies and improve engagement.
This book will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis.
Uncovering how users interact with email to help brands build meaningful connections.
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