Crystal Ledesma
Crystal is a design system evangelist, a champion for system adoption and a strong believer in operational rigor.
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Crystal Ledesma is a highly respected design system evangelist and a champion for system adoption at Zillow. With a strong belief in operational rigor, she has made significant contributions to the field of email design and marketing. As the email design system manager at Zillow, Crystal brings her expertise and passion to create impactful and visually appealing email campaigns.
Zillow is a popular online real estate marketplace that provides information and tools for buying, selling, and renting properties. With its vast database of listings, users can easily browse homes for sale, explore neighborhood information, calculate mortgage estimates, and even connect with local real estate agents. Zillow's user-friendly interface, comprehensive data, and innovative features have made it a go-to platform for both home buyers and sellers, revolutionizing the way people approach the real estate market.
Udeme is one of LinkedIn's Postmasters - with over 2 decades of email thought leadership in engineering-based postmaster & policy liaison roles.
Working in both email and content marketing; Whitney's expertise lies with B2B SaaS companies of any size and stage
LB Blair, Head of Deliverability, at Email Industries, is a seasoned email deliverability expert with a wealth of experience working with numerous Fortune 100 brands, some sending over one billion email messages per month. She specializes in any problems or pain points, then engineering email infrastructure for optimal inbox placement, performance, and reach.
BIMI is an emerging email authentication standard that helps combat phishing and build brand trust. Learn more about BIMI and how you can implement it for your business.
Dynamic email content is any content in an email that differs based on the subscribers’ behavior, data, and preferences and is used for personalizing elements like visuals, text, or calls to action to target specific subscribers.
Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.