Jonathan Pay
With over 13 years of experience in email marketing, Jonathan is the world’s first second-generation email marketer. Having worked for service providers, agencies, and brands, he brings along an understanding of code, design, and strategy with a focus on excellent customer experiences.
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Jonathan Pay is an email marketing expert who is known for his expertise in the field. As the world's first second-generation email marketer, he brings a unique perspective and innovative strategies to his clients. In addition to his dedication to his work, he is a devout Christian, loving husband, and caring father. Hailing from Australia, his passion for RPG and boardgames adds a creative touch to his marketing approach. Jonathan also identifies as an egalitarian through feminist means, highlighting his commitment to promoting equality in all aspects of his personal and professional life.
Holistic Email is an approach to email marketing that focuses on the overall customer experience and considers all aspects of email communication. This includes elements such as email design, content, deliverability, personalization, segmentation, and analytics. The goal of holistic email is to not just send out emails, but to strategically plan and optimize the entire email marketing process to create meaningful and valuable interactions with customers, leading to improved engagement, ROI, and brand loyalty.
Udeme is one of LinkedIn's Postmasters - with over 2 decades of email thought leadership in engineering-based postmaster & policy liaison roles.
Working in both email and content marketing; Whitney's expertise lies with B2B SaaS companies of any size and stage
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Dynamic email content is any content in an email that differs based on the subscribers’ behavior, data, and preferences and is used for personalizing elements like visuals, text, or calls to action to target specific subscribers.
Increase open rate with these 10 tested methods and execute successful email marketing campaigns with high ROI. Read about how to overcome the challenges of increasing open rates.