Lily Worth
Aside from designing Litmus' own customer and subscriber emails, Lily creates design libraries and documentation to keep email production consistent and efficient, and contribute to the evolution of company brand guidelines and creative assets.
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Who is Lily Worth?
Lily Worth is a freelance Senior Designer who specializes in email development. With almost two decades of experience, she has worked in various roles within agencies, creative studios, and client-side marketing and brand teams. Lily's deep interest in design thought leadership and accessibility and inclusion shines through her work. She has contributed to multiple blog posts, webinars, and speaking opportunities, showcasing her expertise in design trends, email typography, and accessibility. Lily is dedicated not only to her work but also to her role as a mother and her passion for crafting, gardening, and enjoying nature with her family.
About the expert's affiliated organization - Litmus:
Litmus is a popular software tool used for email testing and tracking. It allows users to preview how their emails will appear in various email clients and devices, helping them ensure optimal rendering and a consistent user experience. In addition to email testing, Litmus also offers advanced analytics and reporting features, allowing users to track email open rates, clicks, and other engagement metrics. With its user-friendly interface and extensive features, Litmus is a valuable tool for email marketers and designers to enhance the effectiveness and success of their email campaigns.
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