Matthew Smith
On the work front, Matthew is a Senior Designer, who owns leads the Email and UX agency Fathom & Draft. He also founded and leads Really Good Emails, the largest email marketing community on the planet. These are two businesses born from his obsession for design that serves customers through commerce.
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Who is Matthew Smith?
Matthew Smith is an email expert known for his expertise in various categories such as behavioral enhancement, customer service, engagement, and loyalty/rewards. He is highly knowledgeable in curating email campaigns for different purposes including abandoned cart notifications, comment notifications, customer appreciation, post purchase/recent purchase emails, recommendations, referrals, retention/re-engagement, and review/testimonial requests. Matthew is well-versed in creating effective email strategies that encourage customer engagement, build trust, and drive business growth. His email expertise has proven invaluable in creating personalized and timely communication with customers, ultimately leading to increased customer satisfaction and sales.
About the expert's affiliated organization - Really Good Emails.:
Really Good Emails is a platform that showcases and curates, as its name suggests, really good emails. It aims to inspire, educate, and challenge email marketers to create impactful and innovative emails. With their extensive collection of handpicked designs, case studies, and resources, Really Good Emails provides a valuable resource for anyone looking to elevate their email marketing game and improve customer engagement.
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